Reader Demographics Profile
Readers Demographic Profile
| Age | Percent | Income | Percent | |
| 10 - 24 |
27% |
<24k |
10% | |
| 25 - 34 | 23% |
25 - 34k |
22% | |
| 35 - 44 | 23% | 35 - 49k |
22% | |
| 45 - 54 | 12% | 50 - 74k |
26% | |
| 55 - 64 | 9% | 75k> | 20% | |
| 65 + | 7% |
| Gender | Percent | Education | Percent | |
| Male | 40% |
HS |
10% | |
| Female | 60% | HS Grad |
38% | |
| College | 25% | |||
| Race |
Percent | College Grad | 24% | |
| Advanced Deg |
3% | |||
|
Black |
58% |
|||
| White |
32% | |||
| Other |
10% | |||
| Readership Base |
91,300 |
| Media Rating (Overall) | 8.30% |
| Media Rating (African American) | 25.38% |
